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Research reports

Research on 'snow white' Night Nurse

The 'Snow White' approach has been developed as an extensionof the current Night Nurse advertising forpossible use in 1976. This approach, which was available forresearch as a rough animatic uses a novel form of advertisingexpression for a serious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse


Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Grovewood Kitchen Units TV commercials . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grovewood-kitchen-units-tv-commercials-


Research reports

Qualitative research on 'incident' commercial

'Incident' is a new fragrance for women, designed to appealprimarily to:Single girls aged 17-22 years who regularly use a fragrance duringthe daytime.A secondary target is all women aged 15-35 years who use afragrance regularly during the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on 'incident' commercial . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-incident-commercial-


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975
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Citation

, C. (1975a, December 02). Qualitative hall test on a new commercial for the Parker Lady Ball pen. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-hall-test-on-a-new-commercial-for-the-parker-lady-ball-pen


Research reports

Qualitative research on Sequana mix

This research reports on the results of a small qualitative study of reactions to the Sequanamix, which it is understood was run parallel to aquantitative study. This qualitative research was acontinuation of earlier work whichlooked at the target...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Sequana mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-mix


Research reports

Qualitative research into Stardust advertising

Three television commercials for Stardust Winter MiniHolidays have been produced by SJIP. The primary objectives of the research program weretherefore as follows: 1. To check that the three commercialseffectively communicated the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
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Citation

, C. (1975a, November 02). Qualitative research into Stardust advertising . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-stardust-advertising-


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Caramac commercials II. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-commercials-ii